My PPC to affiliate arbitrage case study
A few weeks ago i was invited to join Yahoo toolbar affiliate campaign on commission junction. After doing a bit of research i have decided to give it a try. Basically Yahoo would pay me $1 for every person installing their new toolbar. Excellent! Do you know what i did? I just started a bunch of PPC campaigns on Adwords, Adcenter and others site pretty much just targeting “Download Yahoo toolbar” keywords and phrases. lol i would actually appear higher than Yahoo for anyone searching for their toolbar. The best thing is that people searching for “Download new yahoo toolbar” pretty much just want to download it. Therefore my traffic conversion was close to 100%. For every 5p (10c or so) i would spend on a click i would get $1 back. I have made an absolute (small) fortune doing this for two weeks or so. My arbitrage was short lived however. This morning i was contacted by Yahoo reminding me that:
(f) Publisher may bid on search terms available from Web sites, search engines or other directory or referral services (e.g., Yahoo! Search Marketing, Google, etc., collectively “Search Engines”), provided that (i) Publisher’s search terms, listing titles and descriptions, and the content of their Web sites do not violate the trademark, copyright or any other rights of Advertiser or any third party, as determined by Yahoo! in its sole discretion; and (ii) Publisher complies with the following guidelines, as determined by Yahoo! in its sole discretion:
Oooooooops…
So i have decided to pull out just to be on the safe side.
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This entry has been indexed and ranked by Google within 2 minutes or even less. Crazy! I remember the times when you had to wait for days to get indexed.


March 25th, 2008 at 6:54 pm
lol. How much you made ?
Yes, you should never use trademark or official names in PPC campaigns.
March 25th, 2008 at 10:20 pm
I won’t tell you how much but i can say its good money