SEO and Marketing

If you run a small business and decide to set up a little website you might want to register the same domain but with other extensions, especially if your company name consists of dictionary words. For example if you own coolswimminglessons.com you might want to register coolswimminglessons.info/net/co.uk and other versions of you domain as well.

“Why?” - You may ask. To save yourself from “evil” seo companies. This blackhat business model is on the raise and actually effected a few people I personally know.

The company searches for small websites belonging to various local companies. After finding the right website they go and register the same domain name but with a different extension. They quickly seo this domain to the top of the SERPs and fill it up with extreme adult material. Therefore every time somebody searches for “London bakery” or “cool swimming lessons” they actually end up on that adult website. The next step is to contact the original business and offer them that domain name for a particular sum of money. Most businesses don’t have a choice but to pay.

The problem with dictionary words in domain name is that it will be harder for you to get anyone done for trademark infringement. For example anyone can register a domain name beebay.com and set up a little website about bees and bays but if you were to register googlebay.com you will probably get into legal trouble.