Speedy CPC to PPA marketing.
CPC (Cost per click) advertising and PPA (Pay per action) affiliate programs were born for each other. PPA is becoming very popular and with easy one step conversions for a quick email or zip code submit can earn you good money (Usually around $1-4). The only problem is that these offers tend to be quite saturated. Besides, there is always a quality score to worry about if you are dealing with AdWords. All of these mean that you can expect to pay a lot of money for a single click and your ROI will suffer as a result. There is a way around this. I call it speedy CPC to PPA marketing.
The trick is to keep close attention to recent news and major happenings. You need to try and filter out various news or gossip that you think will generate the most interest. For example if iPhone was to beat the word record and become the most popular phone in the world, you can expect large numbers of people searching for this story on the Internet. You will need to quickly setup a landing page to promote a free iPhone offer and start targeting “iphone record” related keywords. If you are quick enough you should not see any competition and CPC should be more than affordable.
People would search for “iphone record”, see your ad “Win a free iphone”, click on it and after submitting their email or zip code make you a few bucks. You can check out Neverblue ads PPA network for a lot of other programs to promote.
July 17th, 2008 at 11:07 pm
Nice…I’m just getting into CPA networks, trying to find out the best ways to promote them. I must say, I have absolutely NO experience with adwords or any other ppc marketing.
August 1st, 2008 at 12:51 pm
Hi Ilia!
I’ve read through most of your blogs now and have found them to be very interesting and informative!
I do have a few questions about a few of the things you talk about though - Landing pages for example. Where do you host your landing pages and under what domain? What sort of layout are they? How do you get a single page listed highly enough to generate traffic or is the only traffic through your ppc schemes etc. etc.
I started reading your blog just out of curiosity and interest really, trying to find ways of making my website better, but I now fancy having a go at a few of the ideas you have presented here.
Cheers, Paul.
August 6th, 2008 at 3:36 pm
Paul,
I host them on my server and on various .com domains. The traffic is all CPC. SEO takes time and you need to be quick. I will see if I can find a few of my older pages to show so that you would get a rough idea of the layout etc.