Backwards niche marketing
A standard niche marketing routine would involve finding an interesting product or a niche you can promote or get into, followed by further market research, website/landing page construction and promotion. On of such promotion methods is article submission. I personally think that there are other seo methods that can work much better, therefore whenever I see somebody concentrating on article submissions I assume that I can almost certainly overtake them at SERPs. Obviously this depends on outsourcing and other factors. This is what makes backward niche marketing work.
Because articles tend to be the final stage for many marketeers I can backtrack their niche, keywords, products as well as the landing page. Lets head on to Ezine articles. Our mission is to find recent articles that look like they have been stuffed with keywords or were written by amateur authors in order for them to promote their niche landing page. Preferably something related to an actual product you could sell.
Here is an interesting article I have just found on the front page of EA.
Looks like they guy who wrote this article is selling some sort of Ebook.
Lets go to the articles and see what keywords he is targeting. If you run firefox hit Ctrl+U to view the source code. Can you see meta name="keywords" content="how to get your ex back"> at the top of the page? Looks like he is targeting a particular long tail keyword/phrase. Google keyword tools tell me that this is actually quite a competitive niche to get into. However if you scroll down a little bit you will be able to see some more related keyphrases people search for. For example “getting ex back”. 8100 searches per month and relatively little competition.
But what does he actually sell? Let’s go to his page by clicking on the link at the bottom of the article. As you can see it is a free blogspot blog acting as a landing page. Hover your mouse over the link he posts in his blog post. That’s right! Its a clickbank product. In fact he earns $24.09 from every sale. If we were to get into his niche and target smaller “getting ex back” keyword then we would realistically be able to generate around 10.000 monthly uniques considering other search engines and keyphrases. Now lets say we set up a professional landing page and convert every 50 visitors… 10.000 / 50 = 200 x $24.09 = $4980/month. This is being realistic and not pulling number out of my ass like “make $10.000 a day” people do.
Tips: Find low competition niches if your not too comfortable with seo, take your time with research and don’t expect results the same day.
PS: I did not want to write an essay so I understand if some aspects of this method remain unclear. Drop me a comment and I will be more than happy to fill in the blanks. Good luck!
September 1st, 2008 at 7:30 am
Well, how can you be so sure that you will convert every 50 visitor, it just doesn’t make sense.
They are buying a book for god sake, no one will buy book, there are much better niches then selling an book.
This thing just doesn’t work, don’t get offended, i just love your blog but this thing is not gonna happen
September 1st, 2008 at 12:50 pm
Great idea and a good way of finding some nice niches with products all ready there to sell too!
September 1st, 2008 at 3:18 pm
dudewithtwoheads
Do you realise that Ebooks are a multi million industry. In fact I have made over $1000 last night myself selling one of my Ebooks.
If you still don’t believe me go out and do a bit of research. Have a look at the gravity on clickbank. You are so wrong.
September 2nd, 2008 at 10:32 pm
Another great post. Thanks for sharing the idea.
September 3rd, 2008 at 2:32 pm
Hell yes ebooks sell! Most of us in IM laugh at crappy marketing ebooks by bone head gurus, but outside of that arena ebooks are a very legitimate way to sell information. The one sale out of 50 visitors may be optimistic at first but testing and creativity can get you there. Pretty decent post.
September 3rd, 2008 at 10:05 pm
There’s lots of niches out there that have yet to be tapped despite how saturated the markets are. Just have to get creative.
September 4th, 2008 at 11:21 pm
Simply awesome! I love it! I don’t think I have ever heard/read anybody approach niche research in this manner. Hahaha, thanks Ilia!
September 5th, 2008 at 6:49 pm
Great post. Rarely do I come across “seo experts” that recommend doing some keyword competition research up front. All you see is people picking keywords to their liking and then trying to get to the top of search engine rankings. I can built a website and optimize it for the keywords “google” all I want, I’m still going to wind up on page 354, if I’m lucky.
September 6th, 2008 at 6:41 pm
Thanks for the great post. That’s awesome.
So, ebook market is still great.
September 7th, 2008 at 10:45 am
That’s a nice idea. Thanks for the info.
September 7th, 2008 at 3:45 pm
Well, it took me a while to grasp the idea but I think I’m beginning to have a grip on it as I’m writing this. Still backwards niche marketing is a pretty new term to me. Great article.
Yan
October 2nd, 2008 at 2:20 pm
It is quite a reverse strategic alternative, it will take me a lot of practice to totally get a hang of it. I really never thought of this option before.
October 30th, 2008 at 8:38 pm
Over the summer I just started doing the low niche search deal and I like it. Some may think I’m weird but keywords are really fun for me. So great post for a niche/keyword fan.
November 16th, 2008 at 4:18 pm
Backward niche can be used even for searching for great backlinks resources.
I find the yahoo site explorer very good for these kind of things